Now I am a bit sketchy about who exactly is running this campaign but it started with a core group of four (including the advertising agency that put together the video). They also call for other organisations to sign up and as an ally. Now I have a feeling there is a slight religious link with some of these organisations but I am choosing to ignore that entirely.
Lynn Twist of the Pachamama Alliance describes the idea behind the concept:
"We decided to design a global communications campaign around the times we are living in"The video definitely has all the hallmarks of a manipulative ad. It has catchy music, some great graphics and powerful imagery. But it's definitely the type of advertising I can get behind. I try not to let advertising have its desired purpose on me but with this one I couldn't help it.
The overall aim of the campaign is to have corporations sign up and develop goals that will "blow all the problems in the world away in 4 years, by 2014". That is a lofty aim and unfortunately highly unachievable. But I don't think that stops the message from being powerful and also quite inspirational.
So what do I want to do to try and change the world in 4 years?
- Get involved in regular volunteering
- Commit to choosing a career with a not-for-profit organisation
- Actively try and consume less 'stuff' and make more ethical decisions when I do
- Educate myself on the big issue's out there
- Think. Spend more time thinking for myself rather than consuming other people's views and opinions
I really like the idea behind it.
ReplyDeleteBut it's kind of like an energy drink. You take it and feel really pumped up for a short amount of time and then things go back to normal. At least that's what it was like for me.
But then, I've pretty well made up my mind already what I want to do about changing the world because I already thought it was hella important.
I really hope it does inpire people though. A short burst of inspiration is better than none.